Big Rich Tha Don Biography Richard Baca AKA Big Rich Tha Don, is a Mexican American ''Chicano'' rap artist from the state of New Mexico. Richard has dominated the Southwest and the nation with his poetically structured street influenced lyrics placing him on the top 40 music charts in entertainment news. He has worked with producers and artist across the nation gaining him national recognition as the fastest rising Chicano rap artist. Big Rich Tha Don has seen the rough life of the streets and has been able to put his experiences into a poetic story of strife and survival this is the type of artist that can touch the world. The Chicano community has already embraced his music and his gangster type style, as we say, gangster with a touch of class that can lyrically lace the hottest tracks. Our goal is to see that Big Rich Tha Don gets his chance to finish the shine he already has and to keep dominating the Southwest and beyond with his style of rap Big Rich has lived the life he expresses in his music, he has accomplished a great deal in his 29 years of life awaiting his time to conquer the Chicano rap game as he already has.