Basically, the fan discovers a band's website. http://theascendents.comThey check out a couple songs, and they think, 'yeah pfft, these are just a bunch of guys in practice room!' But then, one of the songs gets stuck in their head, or a month later surfing the net, they'll bump back into us.
Upon returning to our official website, they find that we updated it with new jam sessions, and studio mixes, free for download. Wow, I couldn't really even imagine it sounding better, but it is!!
It becomes part of their routine to check the progress of their favorite band, and see how much they have improved...
If a band can get big on the internet, there is no need to sign to a record label, there is no need to even restrict the copying of music.